Venture into the Metaverse with 52 Journeys as we launch a curated collection of metaverse journeys, spaces, AR Quest and NFTs experiences in the travel space.  Drive engagement and discovery with our Web 3.0 solutions.

Each season, the exceptionally talented creative and technical team at the Soma Innovation Lab transforms the 4-story Metaverse Biodome into a showcase of inspiring sights, sounds and colors. Spring, Summer, Fall and Winter are all featured—along with a special display for Lunar New Year.

When the seasons change so do the Metaverse Exhibitions, AR Quest and NFT Experience Stations. The innovation team consistently changes out the design and showcases the most advanced technology married with high fidelity design. This holiday we celebrate the beauty of our planet with “peace on earth” an exhibition furthering our commitment to nature, community and sustainability.

In Airport Experiences

Experience the AT&T interactive holiday travel metaverse.  Embark into an array of travel destinations within a virtual space. Bring the mass appeal of the 52 Journeys campaign into the excitement of the AT&T 5G Holiday Campaign. Enter the holiday travel metaverse and explore Jamaica, the Bahamas, Italy and Greece.  Learn about highlighted activities, restaurants, hotels and shops.  Local airport destination cities can also be part of the experience along with their sponsors.

As AT&T 5G customers voyage through the magic of the interactive holiday travel metaverse, they can access a number of exclusive experiences that only AT&T5G customers are permitted to see.

Exclusive Holiday Games - If you are an AT&T5G customer you can go in and play.  There will be exclusive free access to a selection of the season’s hottest games and AT&T5G custom holiday games with fun for the whole family.

Experiential Entertainment - spray the airport with AR snow and create an ice rink by using your AT&T5G phone as an AR zamboni.

Fashion - Virtual Catwalk, IRL and Digital 3D fashion.  Virtual fitting room to try on sneakers and holiday clothing.  Virtual sunglasses tryon at Sunglass Hut with fun digital only holiday options.

Beauty - Virtual makeup and hair color for the adults, AR Mr and Mrs Klaus, masks and helmets of reindeer, abominable snowman and other fun characters for the kids.

Holiday Recipes - When passing in front of certain restaurants, an AR menu of a few fun holiday favorites pops up and when you select one, a list of ingredients appears and video class on how to make them.  There are also discounts for real holiday eats.

Holiday Artwalk - Experience a gallery of imagery from your favorite holiday shows. Interactive murals are visible and you can take photos that place you in the middle of your favorite holiday scene.

Holiday Movie Experience - Travel past the entertainment store and select from various imagery of your favorite holiday movies.  When you select one, you have the option of streaming the film over AT&T5G. Non AT&T5G customers can watch with a Powered by AT&T5G present on the content.

eCommerce - AR toys experience. A virtual toy workshop is in the Brookstone store and certain toys say AT&T5G.  This enables children to have high tech AR experiences with X-rays of popular toys.  When you enter the Brookstone store, and approach particular objects such as a robot, doll, and car, you can see an AR x-ray of the inner workings of the toys through your mobile phone and AT&T5G. Discounts for Brookstone are also integrated into the content. 

eCommerce Virtual Vending - Select your favorite holiday products from a virtual vending machine, and access a link to navigate through the airport using an AR assisted path to the store where you can buy them.

At Home Experiences

Many of the AT&T5G Holiday Experiences can be enjoyed remotely. Through different invitations including a mailer AR mobile brochure which becomes the screen the customer holds to interact with the metaverse and augmented activities or a desktop link to the metaverse, they too can enjoy the fun experience.