AR Marketing Exhibition at AT&T Shape on the Warner Brothers Lot

Results

The Avatar Adventure drove mobile application downloads, mobile registrations, social, and user engagement  - the results surpassed our expectations with 8579 user engagements over 2 days

  • 1000 + interactions with the virtual Avatar

  • 500 + downloads of the mobile app

  • 275 activations where email or social media account is now known and at least one avatar from the treasure hunt found.

  • 6500 new social connections

 

“By far the best experience we had at the event over the last two days.”
— Nicole Alyse Nelson - Nickelodeon

Activation Details

This year's Avatar Adventure offered an interactive experience  for all ages. The experience began with Millie a Virtual Influencer and the worlds first AI Avatar who sees and interacts with you. Her goal was to entertain, educate and onboard guest into the AR Scavenger Hunt experience.  The experience was based around 8 Augmented Reality (AR) Portals hidden throughout the Warner Brothers Lot during the AT&T Shape event. Users were provided clues and had to search and find the Avatars. Once they discovered and collected them, they were entered to win various Gifts and Prizes.

50% of interactions led to app download

50 Minutes of time spent with the brand while in application

6500 New Social Connections