Metaverse Franchise Extension

N E W W A Y S T O M O N E T I Z E & B U I L D B R A N D E Q U I T Y

METAVERSE ACTIVATION

Build hockey culture like never before. The Panthers Metaverse features exclusive player access, star studded meta events, club rooms and limited edition merch- drops.

What do you do?

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Phase One

Panthers Metaverse meet and greet. The players would have a customized avatar and we would present a profile about each player. Then they would give a brief history about themselves and have a Q&A session with fans in the metaverse. Prizes for limited edition NFTs could be awarded.

Panthers limited edition NFT project would include the utility of a loyalty program with rewards points. There would also be a virtual storefront for physical merchandise using the top protocol for digital commerce as well as a social NFT marketplace and AR activations.

V I S I O N

FLORIDA PANTHERS METAVERSE EXPERIENCE

A high fidelity bespoke activation designed to drive discovery, build fan engagement, expand fan mediums & increase sponsorship revenue.

MODERNIZE YOUR METABRAND

We specialize in digital design, branding and strategy.

ACTIVATION | TOUCH-POINTS

Our Exclusive Metaverse partnership opportunity connecting community off premise and enhance engagement on premise.

METASHOP

Drive revenue with Digital & Physical merchandise sales. Fans can dress up avatarsin fan gear. Try on in AR and order merch for delivery.

METASHOP REVENUE MODEL

  • Virtual fan gear

  • Physical fan gear

METACONCESSIONS

Fans can order food, drinks in world for delivery at home or in stadium. The Metaverse can connect to current fan app

META CONCESSION REVENUE MODEL

  • Food & Drink

  • Delivery

  • Collectable Cups

METAEVENT

Fans can watch the game in world providing new & targeted advertising placement for sponsors. Players can connect in world with fans offering a new level of engagement.

METAEVENT REVENUE MODEL

  • MetaEvent Series

  • Ticket Sales

  • Virtual Entertainment

METACLUB ICE DEN ACTIVATIONS

Engage the youth and accelerate forever fandom. Motivate, Inspire and Connect in world. Bring yours mascot. players and coaches into the Metaverse and build brand equity with all fan types. Give Fans Access to Their Heroes.

METACLUB REVENUE MODELS

  • Digital Signage

  • Naming Rights to Club

  • Sponsored Venues

  • Metaverse VIP passes

  • NFT Tickets

  • Metaverse Access Pass

  • Selfie Campaigns

METACLUB ICE DEN ACTIVATIONS

Engage the youth and accelerate forever fandom. Motivate, Inspire and Connect in world. Bring yours mascot. players and coaches into the Metaverse and build brand equity with all fan types. Give Fans Access to Their Heroes.

METACLUB REVENUE MODELS

  • Digital Signage

  • Naming Rights to Club

  • Sponsored Venues

  • Metaverse VIP passes

  • NFT Tickets

  • Metaverse Access Pass

  • Selfie Campaigns

METARENA

Leverage Game Day Activity. Use predetermined AR scenes as metaverse micro-interactions, scheduled to correspond with real-time game or event activity.

Give the entire viewing audience a chance to participate in sponsored entertainment that, until now, was viewable only from inside the venue during the live action.

METARENA REVENUE MODEL

  • Sponsored Entertainment

  • Metatainment Access Pass

METATRAINING RINK

Go behind the scenes with a back stage pass into team workouts. Participate in rookie camps and learn from your favorite players. Give fans access to practices and things that go on in preparation for the big day.

Sponsored content opportunities just got larger and longer, giving brands more time to activate and reap the rewards of interaction with your fans.

METATRAINING REVENUE MODEL

Fans can purchase NFT Access passes view 360° player content videos to show off the “Passion, Places and Destinations ” your team or organization calls home.

META-ESPORTS

Florida Gaming Club

A Metagaming strategy to focus on revenue generating opportunities and initiatives that attract non-Hockey fans

META-ESPORTS REVENUE MODEL

  • Gamer Night (In Arena and Meta)

  • Community Gaming Events

  • Player Content

METAVAULT

Superfans can view the digital gallery and own a piece of Panthers History with collectable NFTs that unlock Panthers Adventures. Each fan can have their own private space to show off their fandom.

METAVAULT REVENUE MODEL

  • Collectable NFTs

  • Digital Goods

  • Memorabilia

  • MetaAuctions (Charity / Give Back)

  • Cats & Cocktails Metaverse Tickets

Launch Strategy

  • Phase One: Test, Learn, Refine

    Semi-custom, dedicated metaverse events

    Semi-custom Panthers branded metaverse

    Up to 15 sponsor venues

    Pre-event marketing leveraging Panthers database B2C / Innovation Lab database B2B

    Post-event marketing + retargeting for registration opt-ins and attendees

    Collaboration to determine:

    Number of events

    Timing

    Customizations needed

  • Phase Two: Build & Broaden

    Weekly Metaverse events featuring multiple partners.

    Metaverse events, open to multiple partners

    Three VIP events, open to targeted partners

    Annual partner sponsorships, providing access to all events

    NFT strategy to drive visitation to sponsors

    Varying levels of sponsorship

    Networking

    Shop

    Custom Store

    Dedicated Events

  • Phase Three: Engage and Grow

    Robust hockey community with 24/7 access + live event schedule

    Community live 24/7

    Annual and monthly partner sponsorships available

    Dedicated event strategy

    Additional engagement opportunities (i.e. conference rooms, etc)

    AR Activations

Q4 2022

  • Official Panthers Metaverse Launch Party

  • Lay the Foundation

    Join us on a digital adventure, embrace holiday traditions, decor and festivities from around the world — all in one place. Discover a bounty of family- friendly activities during Holiday 2022

    Each adventure is complete with a limited edition collectable NFT-pack and AR Expedition, visitors can win trips to home and away games plus unlock rewards, fan gear, meta events and more!

Q1 2023

  • Build the World

    When the seasons change so do the Metaverse Exhibitions, AR Quest and NFT Experience Stations. The innovation team consistently changes out the design and showcases the most advanced technology married with high fidelity design. The All Star Series celebrates the world of Hockey and the legends who created it.

Q2 2023

  • TBD A sneak peak into the Panther Universe

Activation Timeline

Panthers Metaverse launching for Opening Day 2022

Activation Sales & Marketing Kits

Defining Success & Revenue Streams

Digital Goods

  • Virtual / Physical Fan Gear 

  • Meta Events Series (Meet the players in world, limited edition drops) 

Sponsorship 

  • Digital Signage 

  • Naming Rights 

  • Sponsored Venues 

Membership

  • VIP Access Passes

  • NFT Tickets 

  • Collectable NFTs

How We Work

  • We develop and build year-round platforms of innovation and long-range marketing strategies for our clients in web3. We incorporate the Metaverse, NFTs, AR, VR, blockchain, and other technologies to solve our client's business challenges. We help them to grow their communities, grow their revenues, and successfully navigate the ever-changing landscape of new technologies.

  • We design, build and operate metaverse capabilities for our clients, including world-building and engagement, content management, marketplace development, blockchain, 3D commerce, extended reality, digital twins, trust and safety and ecosystem and community development.

  • Monthly Starter Kit Includes:

    Metaverse Mountain Campus

    Brand Merch Shop

    3 VIP Rooms

    3D NFT Exhibition Space

    3D Animated Logo

    Premium Signage with Immersive AR Embeds

    Premium Immersive Video Content AR Embeds

    Premium 3D Models / Detailed Design (5 Models)

    Premium AR Activation / Animated Mascot (5 )

    Premium AR Selfie Campaign (In Real World / Meta)

    Premium AR BTS Portal

    Premium NFT Pack/ Animated Collectables (5)

    Premium Merch Pack / Animated (5)

    Premium Social Media Pack

    Premium Meta Campaign

    Monthly Hosting Package

    Metaverse Sponsorship & Sales Support

    Metaverse Membership Club Management / Support

    In Stadium AR Activation

    Website Integration / Connectivity

    Metaverse Starter Kit Monthly Subscription

    75,000 min of stream time / month

    $0.05 / min overages

    Set up Fee 20K

    Monthly Fee 15K

    Additional Customizations / Experiences / Custom Architecture will be assessed at $250/ hour

Our Process

Let’s Partner Together

Remember we all win when we go where the puck will be and not when we go where the puck is.

'Wayne Gretkey

Strategic Partnership Opportunity
Florida Panthers

Offer Expires
09/05/2022