Web3 Franchise Extension

Enhancing Fan Engagement & Team Revenue

What is Web3?

A new iteration of the World Wide Web which incorporates concepts such as decentralization, blockchain technologies, and token-based economics.

What is the Metaverse?

A virtual world in which people live, work, shop and interact with others -- all from the comfort of their home in the physical world. The metaverse offers a new spin on a digital world allowing users to participate in the worlds as an avatar.

Who is in the Metaverse today?

Fashion and apparel brands, like Nike, have launched in the metaverse - Nikeland has drawn in users with more than just digitally remastered shopping experiences, tapping top talent like LeBron James for appearances.

Epic Games, makers of Fortnite -- with some 350 million users -- and the Unreal Engine software for game developers, planned to stake a claim in the metaverse following a $1 billion round of funding in 2021. This included $200 million from Sony Group Corp.

Why does my brand need to be there?

  1. Fan engagement and connectivity - building a community for all existing Panther fans to engage with players, other fans and the brand overall.

  2. New fans - establish brand affinity for the Panthers within the existing metaverse audience.

  3. Partner Activation Extensions - utilizing the metaverse to increase the value and reach pf existing partner activations, or creating unique experiences that can be leveraged for incremental partner funding.

What is AR?

A gateway into the metaverse featuring a blend of virtual content with real world content on a user’s device.

Who will you be in web3?

The web3 evolution is centered on community, and is fueled by content, culture and integrated digital experiences where each user has the opportunity to express themselves. This includes but is not limited to crypto wallets, NFTs, digital collectibles, AR, cryptocurrencies, and 3 dimensional social metaverse platforms.

Sports 3.0 & Metaverse

Engage the youth and accelerate forever fandom. Motivate, Inspire and Connect in new worlds. Bring your mascot, players and coaches into the Web3 and build brand equity with all fan types.

(Concepts for presentation only, digital double or custom space would be created for project)

Panthers Metaverse Architecture

  • Web3 Panthers Arena

    Digital Double Metaverse of FLA LIVE. Create 4 Levels, 1. Arena, 2. Ice Den, 3. Player Lounge 4. Marketplace

  • Web3 Powered Marketplace

    Resell meta storefronts and sponsored marketplace with best in class Web3 commerce layer

  • Web3 Sponsorship Opportunities

    Additional placement for new and re-upping sponsorships in 2023

Sample Web3 Partner Activations

  • Panthers Hall of Fame

    Take a tour of the greatest players and moments in Panther’s history with this immersive experience, a true homage to how the franchise was built.

  • Jersey Station

    Jersey Station outfit your avatar with a one-of-a-kind custom jersey or find limited edition exclusive jerseys exclusive to the Panthers metaverse experience.

  • The Ultimate Shoot Out

    Fans can test their skills in a one-on-one shoot out against the Panthers own Sergi Bobrovsky.

  • Fantasy Tailgate

    Stop in to connect with fellow fantasy hockey leagues to discuss daily line ups, rosters and value plays.

  • Ice House Meet & Greet Lounge

    Hands down, this is the coolest place to be for exclusive player interactions and Panthers fan experiences.

  • Center Ice Selfies

    Create and share selfies with current and past players using exclusive augmented reality activations.

Partner Benefits

  • Benefits for you

    New Sponsorship Product Lines

    8-12% Increase Sponsorship Revenue Year 1

    Enhances All Existing Fan Outreach Programs

    Significantly Enhances Your Brands Reach

    Engages the Next Generation of Fans

    Applicable for ALL Venue Activities and Uses.

  • Benefits for your sponsors

    Activate More and More Often

    Engages a Younger Fanbase Via the Metaverse

    Completely measurable and trackable

    Unending Activation Potential

Give Fans Access to Their Heroes with AR

Use predetermined AR scenes as metaverse micro-interactions, scheduled to correspond with real-time game or event activity.

Give the entire viewing audience a chance to participate in sponsored entertainment that, until now, was viewable only from inside the venue during the live action.

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AR Sponsorships

Uses People, Places, Things & Games

  • Regular player & team interaction with fans before, during and after games

  • Deliver actionable links via SMS, Social Posts, In App Messages and on premises banners and controllable surfaces

  • Sell by the game or complete season

  • Each scene carries an opportunity for the brand to activate

AR Sponsorship Concepts

  • Selfie Photo Frames

    Your players as Heroes The accolades your teams win are perfect 
for sharing with your most loyal fans. Branded photo frames get shared with each post. Giving access to the trophies and awards you collect as the spoils of victory make great touchstones for your fans to share via social media as proud badges of honor.

    Monthly or event sponsorship

    Display 3D models of the Teams trophy case

    Lets fans interact with trophies via 3D AR placement

    Brand can activate with clickable buttons that appear in the scene with the trophies.

    $3.5M Potential Revenue Opportunity Per Season

  • Show the Trophies

    Prestige Is Powerful. The accolades your teams win are perfect 
for sharing with your most loyal fans.

    Encourage The Social Share & Selfies. Giving access to the trophies and awards you collect as the spoils of victory make great touchstones for your fans to share via social media as proud badges of honor.

    Annual Sponsorship Single Sponsor Program Display 3D models of the Teams trophy case

    Lets fans interact with trophies via 3D AR placement

    Brand can activate with clickable buttons that appear in the scene with the trophies.

    $1.5M Potential Revenue Opportunity Per Season

  • Merchandise

    Branded efforts that engage your fan base. Show wearables as 3D objects. Recreate and display all “used in a race” items for sale as 3D objects

    All AR scenes can link right to existing e-commerce shopping carts. Use body type models to model wearables, including drivers as models. Develop new merchandise that includes AR interactions

    All scenes can link to your ticketing systems encouraging ticket purchases. Include the drivers and other team personalities in virtual tours

    Link scenes to regular content distributed via newsletters and websites

    Try Before They Buy

AR Extensions

Fan experience beyond the arena

Before you get to the game

As you enter the venue

As you move through the venue

During the game - Home or Away

During intermissions

As you watch on television

When you get home from the game

Between games

During the offseason

Leverage Augmented Reality as a new media channel for sponsorships and a pathway into the metaverse

We Assist You in Retaining and Growing Existing Partner Revenue

We Assist You in Reaching New Partners Through an Innovative Value Offering

8-12%

Potential Sponsorship Revenue Increase in Season 1

Who is in AR

Our Capabilities

We design build and operate metaverse capabilities for our clients, including world-building and engagement, content management, marketplace development, blockchain, 3D commerce, digital twins and community development.

Research

We can help you do market research and customer discovery to discover the needs and wants of your customers in Web3..

Strategy

We can collaborate with your internal teams and analyze your customers' needs and wants to discover the most appropriate metaverse strategy for your success in the future of internet.

Innovation

We will make sure your metaverse execution is unique and innovative, to assure your execution stands out from the competition.

Visual Identity

We work with your internal team to make sure your brand image stays the same or gets enhanced in the metaverse.

Content

We work with your internal teams to create the most engaging, fun and interactive experiences to ensure the maximum engagement and adoption for your customers.

User Experience

We understand Web3 technologies are very new and thus, we make the experiences super user friendly to ensure a seamless adoption from your customers.

Execution

We have a team of concept artists, 3d graphic designers, character artists, developers and producers that can meet all of your needs around execution of any web3 technology

Education

We work with your internal teams to create the most targeted and engaging educational content to ensure the maximum engagement and adoption for your customers.

Training & Support

Our team offers support and maintenance of the technologies we execute for you and can train your internal support team as well.

Since 2001 we have been honored to work with a wide variety of clients, creating state-of-the-art digital products with stunning visuals, imaginative storylines and intuitive user experiences. We have we have formulated development methodologies that enable us to compete aggressively in an international market and exceed expectations.

The Power of Design

We leverage the power of design to create digital experiences that deliver immersive, engaging, and personalized experiences married with superior creative and high fidelity design.  Our spaces can be stylized, customized and tailored to match the needs of your brand.

Our Methodologies

We recognize that we are a creative technology partner, providing critical services in collaboration with our clients. We take an agile and iterative approach to design, focusing on the end users and understand the importance of aggressive timelines and clearly defined project deliverables.  

Project Management

Technology is changing rapidly. Our experience combined with our flexibility enables us to not only manage the development process but also the change that is inherent to such projects. We are highly collaborative and consultative in our development approach and utilize a custom workflow system to track all milestones and project timelines.

Seamless Activations

We leverage our network of strategic partners, press & media, influencers, ambassadors and celebrities to activate the growing metaverse marketplace and build audience.

Art & Creativity

We recognize the importance of creativity, experience and design. This creates a dedicated user base, which in turn leads to brand recognition.  We are expert artists who are adept at Content Creation, Curation and Customization.

Test & QA

Quality assurance is performed prior to launch with key stakeholders.  We use custom created test plans in conjunction with the certification to ensure the highest level of performance. 

Digital Venue to grow your physical business

We are a one stop shop for Web3. Our experienced team will support your organization every step of the way. We provide tools to secure partnership development, sponsorship sales and new revenue channels. We co-invest in our projects and provide revenue share models that ensure success for both parties.

Proposed Partnership Model

Custom Panthers Arena Buildout: $200K Value

Fully offset from Marketplace Store Fronts & Sponsorship: $200k (20 stores or sponsorships @ $10k each)

We will collaborate with you to sell this concept to existing and /or new partners

We offer a Turn Key Web3 Solution That Can Start Today

  1. We serve as a Web3 extension to your marketing team - no additional staff needed

  2. We manage the creation and delivery process or can work with your existing staff and partners

  3. We get paid when you get paid

  4. We help you sell this concept to existing and or new partners

Let’s Partner Together

Remember we all win when we go where the puck will be and not when we go where the puck is.

'Wayne Gretzky

Strategic Partnership Opportunity
Florida Panthers

TGS Contact
Gopal Patel | 604.351.0865 gpatel@thegamingstadium.com