Monetize & Build Brand Equity in the Metaverse
S T R A T E G I C I N N O V A T I O N P A R T N E R S H I P O P P O R T U N I T Y
FLORIDA PANTHERS METAVERSE EXPERIENCE
A high fidelity bespoke activation designed to drive discovery, build fan engagement, expand fan mediums & increase sponsorship revenue.
METAVERSE ACTIVATION CAMPAIGN
Immersive fan experience. Build hockey culture like never before. The Panthers Metaverse features exclusive player access, star studded meta events, club rooms and limited edition merch- drops.
MODERNIZE YOUR METABRAND
We specialize in digital design, branding and strategy.
ACTIVATION | TOUCH-POINTS
Our Exclusive Metaverse partnership opportunity connecting community off premise and enhance engagement on premise.
METASHOP
Drive revenue with Digital & Physical merchandise sales. Fans can dress up avatarsin fan gear. Try on in AR and order merch for delivery.
METASHOP REVENUE MODEL
Virtual fan gear
Physical fan gear
METACONCESSIONS
Fans can order food, drinks in world for delivery at home or in stadium. The Metaverse can connect to current fan app
META CONCESSION REVENUE MODEL
Food & Drink
Delivery
Collectable Cups
METAEVENT
Fans can watch the game in world providing new & targeted advertising placement for sponsors. Players can connect in world with fans offering a new level of engagement.
METAEVENT REVENUE MODEL
MetaEvent Series
Ticket Sales
Virtual Entertainment
METACLUB ICE DEN ACTIVATIONS
Engage the youth and accelerate forever fandom. Motivate, Inspire and Connect in world. Bring yours mascot. players and coaches into the Metaverse and build brand equity with all fan types. Give Fans Access to Their Heroes.
METACLUB REVENUE MODELS
Digital Signage
Naming Rights to Club
Sponsored Venues
Metaverse VIP passes
NFT Tickets
Metaverse Access Pass
Selfie Campaigns
METACLUB ICE DEN ACTIVATIONS
Engage the youth and accelerate forever fandom. Motivate, Inspire and Connect in world. Bring yours mascot. players and coaches into the Metaverse and build brand equity with all fan types. Give Fans Access to Their Heroes.
METACLUB REVENUE MODELS
Digital Signage
Naming Rights to Club
Sponsored Venues
Metaverse VIP passes
NFT Tickets
Metaverse Access Pass
Selfie Campaigns
METARENA
Leverage Game Day Activity. Use predetermined AR scenes as metaverse micro-interactions, scheduled to correspond with real-time game or event activity.
Give the entire viewing audience a chance to participate in sponsored entertainment that, until now, was viewable only from inside the venue during the live action.
METARENA REVENUE MODEL
Sponsored Entertainment
Metatainment Access Pass
METATRAINING RINK
Go behind the scenes with a back stage pass into team workouts. Participate in rookie camps and learn from your favorite players. Give fans access to practices and things that go on in preparation for the big day.
Sponsored content opportunities just got larger and longer, giving brands more time to activate and reap the rewards of interaction with your fans.
METATRAINING REVENUE MODEL
Fans can purchase NFT Access passes view 360° player content videos to show off the “Passion, Places and Destinations ” your team or organization calls home.
META-ESPORTS
Florida Gaming Club
A Metagaming strategy to focus on revenue generating opportunities and initiatives that attract non-Hockey fans
META-ESPORTS REVENUE MODEL
Gamer Night (In Arena and Meta)
Community Gaming Events
Player Content
METAVAULT
Superfans can view the digital gallery and own a piece of Panthers History with collectable NFTs that unlock Panthers Adventures. Each fan can have their own private space to show off their fandom.
METAVAULT REVENUE MODEL
Collectable NFTs
Digital Goods
Memorabilia
MetaAuctions (Charity / Give Back)
Cats & Cocktails Metaverse Tickets
Launch Strategy
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Phase One: Test, Learn, Refine
Semi-custom, dedicated metaverse events
Semi-custom Panthers branded metaverse
Up to 15 sponsor venues
Pre-event marketing leveraging Panthers database B2C / Innovation Lab database B2B
Post-event marketing + retargeting for registration opt-ins and attendees
Collaboration to determine:
Number of events
Timing
Customizations needed
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Phase Two: Build & Broaden
Weekly Metaverse events featuring multiple partners.
Metaverse events, open to multiple partners
Three VIP events, open to targeted partners
Annual partner sponsorships, providing access to all events
NFT strategy to drive visitation to sponsors
Varying levels of sponsorship
Networking
Shop
Custom Store
Dedicated Events
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Phase Three: Engage and Grow
Robust hockey community with 24/7 access + live event schedule
Community live 24/7
Annual and monthly partner sponsorships available
Dedicated event strategy
Additional engagement opportunities (i.e. conference rooms, etc)
AR Activations
How We Work
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We develop and build year-round platforms of innovation and long-range marketing strategies for our clients in web3. We incorporate the Metaverse, NFTs, AR, VR, blockchain, and other technologies to solve our client's business challenges. We help them to grow their communities, grow their revenues, and successfully navigate the ever-changing landscape of new technologies.
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We design, build and operate metaverse capabilities for our clients, including world-building and engagement, content management, marketplace development, blockchain, 3D commerce, extended reality, digital twins, trust and safety and ecosystem and community development.
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Its simple. We provide the creative, design, development and management of the Metaverse & Web 3 Activations. We offer right of first refusal to your current sponsors. Plus we package and sell your offering to our network partners
Q4 2022
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Official Panthers Metaverse Launch Party
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Lay the Foundation
Join us on a digital adventure, embrace holiday traditions, decor and festivities from around the world — all in one place. Discover a bounty of family- friendly activities during Holiday 2022
Each adventure is complete with a limited edition collectable NFT-pack and AR Expedition, visitors can win trips to home and away games plus unlock rewards, fan gear, meta events and more!
Q1 2023
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Build the World
When the seasons change so do the Metaverse Exhibitions, AR Quest and NFT Experience Stations. The innovation team consistently changes out the design and showcases the most advanced technology married with high fidelity design. The All Star Series celebrates the world of Hockey and the legends who created it.
Q2 2023
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TBD A sneak peak into the Panther Universe
Activation Timeline
Panthers Metaverse launching for Opening Day 2022
Activation Sales & Marketing Kits
Let’s Collaborate!
Remember we all win when we go where the puck will be and not when we go where the puck is.
'Wayne Gretkey
Client Partnerships
David Black
Contact Information
Direct_954.754.8969
Mobile_786-271-2226
Strategic Partnership Opportunity
Florida Panthers
Offer Expires
09/01/2022