AT&T X SOMA INNOVATION LAB


AGENDA

52 Journeys World Building Initiative

52 Journeys Holiday Campaign

ATT 5G Traveler Experience

AT&T Dallas District Remote Metaverse Experience

The Soma Metaverse is an advanced Web3 ecosystem that includes products delivering true utility for NFTs, branded tokens/coins, a 3D asset and experience CMS, and the world-class XR experiences you’ve come to know us for. There’s a lot in the pipeline and it’s our mission to expertly bring you, our friends and partners, along for the ride - it’s shaping up to be quite the adventure!

 

T R A V E L

5 2 J O U R N E Y S

5 2 D E S T I N A T I O N S | 5 2 P O R T A L S | 5 2 C O M M U N I T I E S


Join us on a digital adventure, an around-the-world-journey to some of the most compelling destinations on the planet.

Our team curates unique and one of a kind experiences. leveraging our seasoned planning expertise to create custom vacations across the globe.

This 52 destination experience features exciting cities and tranquil island paradises.

Each portal is complete with a limited edition digital magazine and unique digital collectable NFT-pack and AR Expedition.

Each NFT pack and AR Expedition is tied to a lottery system where collectors can win trips to the featured destinations and unlock rewards to hotels, restaurants, adventures and more!

 
 
 

T R A V E L M A G A Z I N E

H O L I D A Y M A G I C

Something magical is going to happen this holiday season at Travel Magazine. Engage and entertain shoppers as they experience the season like never before. Visitors download the Travel Magazine App and Digital Experience to unlock the magic of Holiday 2022.

Ninantic / Lightship VPS


Since its launch in 1977, Travel Magazine has been a leader and curator of travel adventure. Today we are building pathways to the Metaverse by building a next generation travel marketplace and ecosystem integrating Web 3.0, and NFT’s designed specifically for the Travel Industry.

The TM Marketplace will help activate the “Real-World” Metaverse complete with Collectable Travel NFTs, Non-Fungible Tokens (NFTs) and present an opportunity for travelers to prove they have experienced something new: If a traveler visits a specific landmark or destination in the physical world, he or she can receive a digital souvenir or collect digital art in the form of an NFT allowing consumers to add items to a digital wallet and share experiences with friends across social media.

Each unlocked destination allows item's design to evolve and user to unlock a physical product in brand's store, museum or gallery. 

 

A R T R A V E L

With Lightship VPS, if a user scans their location, the VPS can determine where they are, almost like a GPS (which the name of the product is nodding to). Of course, GPS shows you where you are and what’s around you, but VPS adds another layer, showing you user-generated experiences designed to enhance your real-world experience.

 

ATT 5G Traveler Experience

The ATT 5G Traveler experience starts at the traditional flier rack of things to do in Jamaica but this is a 5G experience like no other. This rack of fliers is replaced by a QR code that you can scan.  Any activity you are interested in can be experienced through ATT 5G AR.  It may be surfing with an amazing local coach who knows the waves better than anyone.  Horseback riding on the beach crossing beautiful vistas and galloping around with your friends. Rasatasafari trips in fun four-wheelers racing through the brush.  Take a tour bus to Dunn's Falls and hang out in the water with your family and friends. Take a tour of the Bob Marley Museum and step back in time.

Now head over to the restaurant section of town and take out your phone again.  Take part in a treasure hunt with AR guidance and clues to find traditional Jamaican icons through the restaurant district and win discounts on meals, free drinks, and other fun prizes.

Walk up to the front of the latest designer fashions and step up to the latest 5G Virtual fitting room.

 

AT&T Dallas District Remote Metaverse Experience

The ATT Dallas District remote metaverse experience.  This gives you different levels of experience with the ATT Thanks club - blue, gold, or platinum. When you enter the space you are given a choice of avatar based on your club member level.

Then when you enter, you are welcomed by the "golden boy" spirit of communication. You can connect with people from around the world in the exhibit by stopping into one of the 16 eateries or 2 bars. 

Get loyalty tokens for real-world NFT purchases or virtual purchases. Play games, participate in seasonal interactive features such as the ATT art collection NFT project, step into the gallery and purchase an NFT of digital or physical art. 

Take part in the interactive store windows.  Instead of traditional 2D store windows, you can step into the space, whether it is an art exhibit, a musical concert from a hot Dallas band, a sponsored cooking class from the top pitmaster in Texas-style BBQ, or a makeup and fashion coaching session from the top stylist in the world.

With the next-generation AR and ATT 5G, we will have popup activities such as an event for students sponsored by one of the local medical schools.  See how medications affect different parts of the human body as you walk around a 3D model of a person with your friends. 

And unlike early versions of AR, you and your friends are seeing the same thing at the same time.  You can also take pics and post about your experience on social media.  On the massive 104ft call media wall, you can see the leaderboard for who has the top score for the interactive games and live videos of the sponsored interactive exhibits such as the medical school's experience.

If the Cowboys, Mavericks, or Stars happen to have a game, you can experience the sport in full AR 5G. Not just an everyday 2D big screen, this is 5G AR where you can walk around the action of the live game.